A Facebook survey to obtain alcohol-related information by young people and adolescents. An Italian study

Background : Alcohol consumption by adolescents and young adults is an issue of significant public concern. Internet-based Social Networking sites, such as FacebookTM, are potential avenues to reach young people easily. Objective : to underline the innovation in proposing surveys to collect health-related information regarding young people alcohol consumption and other substances abuse by using Social Network- ing Websites, particularly FacebookTM. Methods : A questionnaire investigating modalities of alcohol consumption, drinking patterns' risk behaviors and other sub- stances abuse was proposed through a "Facebook event" to young Italian Facebook users aged between 16 and 32. Each Facebook user invited to the event was free to participate, to answer to the questionnaire and to invite his "Facebook friends". Results : During the 89 days of permanence on the Social Net- work, 1846 Facebook users participated the event and 732 of them decided spontaneously to answer the questionnaire. The frequency of answering was 8,2 people per day. About 200 users wrote a posi- tive comment to the initiative on the wall of the event. Sixty% of subjects participating the survey were females. Ninety-one% of people answering the questionnaire were alcohol consumers. More than 50% of alcohol consumers were also smokers. Approximately 50% of subjects were binge drinkers. Illegal drugs were used by the 22.2% of the interviewed people. Conclusions : FacebookTM resulted an efficient and rapid tool to reach young people from all over Italy and to propose surveys in order to investigate alcohol consumption and alcohol-related health problems in the youth. (Acta gastroenterol. belg., 2014, 77, 18-24).